Do Customers Feel Blind with Your Website Design Navigation?
Every brand website needs an amazing navigation to take visitors to the place where they actually want them to be. A clear pathway with prominent Call-to-Action helps visitors to anticipate their next move and reducing friction, which finally helps in higher conversions rate for websites. But most of the time lack of visual navigation almost makes visitors blind!
Today people spend more time surfing for things on Internet than actually using it. Googling (read as searching on google.com) the desired product, exploring brand websites reading reviews and re-checking over social media is the real deal these days. This creates too much friction for users. At most as marketers, it’s our responsibility to help visitors sail through websites in an effortless way.
Visual Call-to-Action to Through Some Light
Visual Call-to-Action plays an important part in website design basics for small business. For such matter, I personally love online travel booking websites. They always utilized the visual navigation to create an ongoing engagement in every step of transaction.
- Visual Call-to-Action are best at improving website user experience
- Visual Call-to-Action make sure the user knows what to do next
- Visual Call-to-Action also gives you an option to create clear pathway to transaction
- All this finally means higher transaction or goal completion rate and less dropouts
Every Blind Turn Needs the Signage
To be very precised, for your website visitors every page is a blind turn. They are not sure what should be the next move? Your website “Home Page” is the real test, people want to see some visually appealing signage to take them somewhere they want. Then Individual Product Pages also face the same test.
Visual Call-to-Actions prevent your website visitors to reach dead-ends in your website. Which is definitely you don’t want at any time, because people hate dead-ends in websites and prefer to leave them than to do voluntary efforts to do something else.
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