Internet Marketing Blog

Twitter For Small Business? 5 Crucial Stop-Overs

Even if you ever used Twitter for business or not, I am sure you don’t want to ignore Twitter by any means today?  There are millions of excited people all over the world using Twitter every day. They share ideas and information with friends, family and colleagues all the time.

I talk to so many people every day and they want to use Twitter in an effective way for marketing. Using Twitter to serve a great purpose for your small business is not a rocket science too. Let’s see what twitter can do for your business?

-          Help you to establish a brand within target market

-          Help you to show subject matter expertise in the industry

-          Help you to reach customers any time

-          Help you understand your customers more accurately

-          Help you to use it as customer service tool as well

-          Help you to promote new events & products (don’t overdo it, lol)

Bonus Tip

A. 10 Innovative Ways to Use Twitter For Business

Now we will discuss 5 important and very basic steps that you could follow to reach your customers effectively.

1. Handle

Choose your Twitter user-name carefully. It helps your customers to identify who are you? You can always use name of your business as the username. If possible try to add important words of your services also. For example your company name is “Company” and you are in Travel, then try to get a handle @company-travels

2. Background Image

The background image of your Twitter profile reflects your true identity. Twitter allows background image & profile colors to be edited. Make it more similar to your website.

Some samples: Effective Twitter Backgrounds: Examples and Current Practices

3. Follows & Lists

It is very important that you follow your industry leaders & popular brands. This will give an opportunity to make excellent conversation. Following anyone on twitter is pretty easy. However creating lists is more useful. Create few lists for different categories in your industry. By creating a list you actually don’t follow the user but whenever you visit that particular list, you can see all updates from included users in that list.

Bonus Tip

B. Learn more about Twitter Lists

4. Conversations

Please consider Twitter as a Social Media Tool and not as Google PPC where you can start advertising from the word go!!! Twitter should be used to listen before you talk (oops tweet). Search for tweets related to your industry or products first, figure-out how you can contribute and then give an effective solution. But remember -

Be regular &

Be Useful, always!

Bonus Tip

C. Seven Habits of Highly Effective Twitter Users

5. Promotions

Promote your Twitter account over your Website, Email signature, Facebook page and even your Print-Marketing materials.

twitter-for-business

Amit Sati

Loves to cook, click, follow the latest trends, best practices, and emerging techniques to achieve high levels of growth, innovation, and user adoption for small Businesses & Startups.