Social Media Marketing and Small Business
Using Social Media as a Marketing tool is considered to be the most unconventional for Small Businesses by marketers. Ironically Small Business Advertisers are now prepared to increase the time and effort they pay to social media marketing.
Small business decision-makers who use social media say they do so because of the convenience and speed with which they can access business-relevant information, according to a study by Business.com. In addition, those leaders who rely on social media for business purposes use on average 5.9 different social media resources.
The study found that among small business decision-makers who use social media for business information:
- 67% access webinar or podcast information.
- 63% use ratings and reviews of business products and services.
- 61% visit company profile pages on sites such as Facebook, Twitter, and LinkedIn.
Surveys suggest that the primary objectives of Small Business Advertisers for using social media are
- keeping up with the industry
- monitoring what is being said about their business and
- generating leads
The other significant objectives for using social media by small businesses are
- competitive intelligence
- improving customer experience and
- resolving problems
The Survey also suggested that Facebook is the most useful social media website rated by the small business advertisers followed by Linkedin and Myspace to increase the social awareness and keeoing up with industry on internet.
Credits: Â 2adproshop | Graphic Design Services for Small Business & Custom Logo Design
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