There are enough resources available on Internet today to make every Small Business a Search Marketing literate. Blogs, articles, videos & much more to help you learn SEO & PPC. But are there enough resources to help learn the Return on Investment (ROI) for Search Marketing efforts.
Understanding life cycle of search marketing is also important for every small business owner, because you are the person most of the time, handling or managing the SEO & PPC activities.
Understanding process of search marketing is however quite easy, even just a cakewalk! It could be separated in three main steps.
Now other important aspects to understand the search marketing life cycle are:
1. Man-hours required VS Timeline
2. ROI VS Timeline
Initial few months of search marketing, including SEO & PPC campaigns will require bigger efforts than coming ones. You will notice efforts required going down as the time progress. This will provide you opportunities to try other online marketing activities like Email Marketing or Social Media Marketing.
While we consider a gradual decline for the efforts required in Search Marketing for Small Business. You will notice complete otherwise trends for ROI. The number of orders or conversions you receive will defiantly shoot up along with time.
At every phase of your Search Marketing Life Cycle it is advised to keep a strict eye at efforts VS ROI. This will help you to revise strategies and develop a formidable Online Marketing Plan for your Small Business!