Mathematics of PPC Landing Pages for Small Businesses
Happy New Year to all the readers. 2010, what a year that was! We saw so many changing trends around Internet Marketing that made us optimistic enough to put more dollars and dive more deeper.
Let’s start our topic for the day understanding the mathematics of PPC Landing Pages. When we discussed PPC for Small Business in one of our previous post, we figured out the importance of Landing Page, deciding fate of your PPC campaign. I will also add that Landing Pages are equally important for all other targeted campaigns, like, Email Marketing or Social Media Campaigns.
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Why Landing Pages are so critically important for PPC Campaigns?
- Segment the quality visits by capturing them into lead formats
- The leads generation rate will directly show the success of your PPC Campaign
- As huge money is always involved; Return on Investment is also in questioned
- Ultimately you will see increase in bottom line by targeted pages than usual product pages in your website
Mathematics of PPC Landing Pages
I recommend PPC Landing Pages are similar to a mathematical equation. There is a strange formula to reach the desired goals from every landing page.
G = {M + V + I – A}
Where G = Goals to be completed
M = Motivational Call-to-Actions
V = Value Proposition of the product
I = Incentives with the product
A = Anxiety created by the Landing Page
To complete more goals from your PPC Landing Page you should plan and state the motivational Call-to-Actions precisely along with Value Proposition & Incentives you serve. This will reduce the anxiety of future customer to reach you.
Motivational Elements: Test used to motivate future customers to complete the goal. Like, Buy Now, Download Now or Ask Free Consultation.
Value Proposition: The features of your product that make it different from competitors. Like, Quick Delivery or Low Prices.
Incentives: Freebies, Gift Vouchers, Discount Coupons or Free Samples
Anxiety: The difficulty level customers may face to approach you with the appearance of your Landing Page. Anxiety could also be created by too much text or form field on the page.
Comments (2)
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