Internet Marketing Blog

5 Mistakes of PPC Landing Pages

Most of our online marketing campaigns don’t fail because of bad outbound activities, like PPC Ads or Banner Ads. Is it true???  But most of our online marketing campaigns fail because of bad campaign Landing Pages.

According to research by Marketing Sherpa you can maximize your lead capturing up to 4% of total traffic to any landing page. Unfortunately only 2% of landing pages are seriously optimized and 98% fail dramatically.

Continuing our series of optimizing landing pages

1. Mathematics of PPC Landing Pages for Small Businesses

2. Rocket Science of PPC Landing Page Design

Now we will discuss five biggest mistakes you can avoid to increase your leads &bottom line finally.

1. Too Much Copy

Many marketers still believe too much text copy helps to impress customers. However we noticed that too much text placed in any PPC Landing Page is the biggest anxiety or distraction against your goal.

There should only be enough copy to explain value proposition of your products & incentives you offer.

2. Usual Navigation Bar

If there are more than 3 outgoing links present in any landing page, chances are very low that you will achieve a higher goal conversion. People may get excited to click on the links & the intensity towards your product may get down.

You have to understand the landing pages are not just another page of your website.

3. Weak Call-to-Action

Call-to-Action buttons saying “Buy Now” or “Order Now” are best to get most out of your landing pages. A weak call to action like “Know More” or “Learn More” is almost neglected by many prospect customer today.

Make sure you motivate your future customers to do what you want them to do!

4. Big Forms

Bigger & Scary forms are impossible to cross by customers. A big form is an obstacle that increases the anxiety level of your future customers. It stops them to complete the goals you want them to complete. People prefer simple and short forms.

You can always ask for more details from customers during the sales cycle.

5. Unrelated Visuals

Last but never the least; images within your PPC Landing Pages are the biggest emotional-contact factor. Most of the time people won’t even read out the complete copy but they give detailed attention to images for sure!

You can easily connect with your customers using related images, pictures or other visuals.

Avoid these 5 mistakes in your landing pages to get the maximum ROI out of your time effort & money.

Amit Sati

Loves to cook, click, follow the latest trends, best practices, and emerging techniques to achieve high levels of growth, innovation, and user adoption for small Businesses & Startups.