We will agree, landing page design is very critical for success of any online marketing campaign. To start with, designing PPC landing page is not as difficult as Rocket Science, but to be precise, not easy either.
Following any marketing activity, your customers reach campaign landing pages, and this is the only moment to impress your future customers or existing customers. This also gives an opportunity to help them make a buying decision without wasting too much time.
On the last post – Mathematics of PPC Landing Page – we discussed few chief components of a perfect landing page.
1. There should be enough motivational factors to complete a desired goal
2. Value proposition or complete information of the product to be listed carefully to strengthen your pitch
3. Incentives are also required to make customers feel valued
4. Anxiety needs to be minimized at maximum to make it easier for customers
Now we will discuss about the design elements of a perfect landing page design.
A. Attention Grabbing Visual
An attention grabbing image or picture starts the journey of an amazing PPC landing page . Visuals help to connect emotionally with future customers.
B. Compelling Copy – Part I
Compelling text copy needs to summarize the value proposition and incentives on offer for your customers.
C. Compelling Copy – Part II
Text copy to add more power to your product, like customer testimonials or safe shopping assurance will also help your cause.
D. Goal Completion Form
A small form to capture the initial interest of future customers is the final component of your PPC landing page design.
Now you understand the PPC landing page is really not a Rocket science but just an art!!!