Online Banner Ads – 4 things a Small Business really need to know about Display Advertising?
You heard it right; we are talking about Online Banner Ads for small business today. Banner Ads were one of the first tools in Internet Marketing to create some waves. Banner Ads could still add a great flavor to your Internet Marketing today, because it’s cheap.
If you are hearing too much about Banner Advertising being almost dead, you need a coffee! A well planned and executed Banner Ad campaign can still be worthy to attract good visitors to your website and convert them into customers. Let’s rock and roll.
1. Nicely Designed Banner Ads
An attractive and engaging design is the most important part of your Banner Ad Campaigns. The Internet users are so smart today that need something smart to catch their attention, not too cheesy, mind it. It should have all major ingredients like attention grabbing, engaging and call-to-action (my favorite).
Introduction of Rich Media in Display Advertising really came as a boon. Now you have so many opportunities to create amazing looking Web Ads. I advise Small Business owners or marketing heads not to try their hands designing your ads or using free tools until you are a pro, because a lousy looking Web Ad could really blow off on your face.
2. Carefully Planned Campaigns
Most of the Ad Networks provide good tools to plan your campaigns effectively. You can target & re-target your audience effectively. Reaching right audience is right because you don’t time chasing not interested customers. It will take you some time to get hang of different tools available with ad networks but they are worth to try. At the same time keep testing different adjustments to get the best combination.
3. Targeted Landing Pages
I was never in favor of taking every single visitor to home page of website. A well designed Landing page helps to support the purpose of your banner advertising. You need to understand if you are running a Banner Ad for “Cheap London Hotels” that should never take visitors to a generic home page; it should directly land to “Cheap London Hotels Page.” Which means that page should have enough and right information about cheap hotels in London and some option to make a booking.
4. Strategic Result Analysis
Now that seems to be quite a big word here. Perhaps you need some way to measure the results. You should observe how many goals you were able to complete from a particular campaign. Goals could vary from business to business. It could be inquiries, sales, sample requests or anything that you want ultimately your visitors to do.
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