Facebook is all set to say goodbye to the most cherished FBML mantra by small businesses already. All new pages won’t be able to add magical static FBML tabs and old pages are advised to migrate into iFrame & Facebook Apps.
“Holly Cow! What the hell is this iFrame now?” A startup recently asked me in a seminar. I said don’t worry its here to make things slightly complicated but interesting.
If you are still wondering why everyone around you is so much worried about FBML being not around, let me explain. Static FBML Tabs were used to create amazing looking customized landing pages on Facebook Pages for business. They were free and very easy to use. A basic knowledge of HTML was enough to create a Facebook Landing Page to give exciting experience to your customers.
Life after Static FBML
Static FBML is replaced by iFrame and Facebook Apps. However Facebook Apps are not quite new to the online marketing society. Many marketers used it at best in various ways for large businesses. But now small businesses are forced to take a nose dive. You have to take the App way to get custom landing pages now.
iFrame & Facebook Apps: Just what a Small Business must know about it?
iFrame basically means showing one webpage on other using some kind of frame. The same rules will be followed.
- You have to create a webpage or a microsite specially for your Facebook Page
- You have to place it on remote server, like on your website itself
- Width of that page should be between 500-520 px, very important
- You have to register a Facebook App on Facebook App Center, Free for now!
- You have to pull your microsite for Facebook on that App
- You have to add that App into your Facebook Page as a Tab
- Make that Tab as default Landing page
It was easy, right? Not really. Well all this requires advance knowledge of HTML and other weird languages, lol. And as a small business marketer you are not suppose to learn it, I agree. So you have two ways now, one outsource your Facebook Page Designing or Free Facebook Apps, like one by Involver.