Facebook is all set to say goodbye to the most cherished FBML mantra by small businesses already. All new pages won’t be able to add magical static FBML tabs and old pages are advised to migrate into iFrame & Facebook Apps.
“Holly Cow! What the hell is this iFrame now?” A startup recently asked me in a seminar. I said don’t worry its here to make things slightly complicated but interesting.
If you are still wondering why everyone around you is so much worried about FBML being not around, let me explain. Static FBML Tabs were used to create amazing looking customized landing pages on Facebook Pages for business. They were free and very easy to use. A basic knowledge of HTML was enough to create a Facebook Landing Page to give exciting experience to your customers.
Life after Static FBML
Static FBML is replaced by iFrame and Facebook Apps. However Facebook Apps are not quite new to the online marketing society. Many marketers used it at best in various ways for large businesses. But now small businesses are forced to take a nose dive. You have to take the App way to get custom landing pages now.
custom facebook landing pages look great
iFrame & Facebook Apps: Just what a Small Business must know about it?
iFrame basically means showing one webpage on other using some kind of frame. The same rules will be followed.
- You have to create a webpage or a microsite specially for your Facebook Page
- You have to place it on remote server, like on your website itself
- Width of that page should be between 500-520 px, very important
- You have to register a Facebook App on Facebook App Center, Free for now!
- You have to pull your microsite for Facebook on that App
- You have to add that App into your Facebook Page as a Tab
- Make that Tab as default Landing page
It was easy, right? Not really. Well all this requires advance knowledge of HTML and other weird languages, lol. And as a small business marketer you are not suppose to learn it, I agree. So you have two ways now, one outsource your Facebook Page Designing or Free Facebook Apps, like one by Involver.
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[...] iFrame, Facebook Apps & Challenge of Facebook Pages for Small … [...]
Amit,
Great article, but I don’t think it as hard as you are making it sound. You don’t really need to know advanced HTML or any other language.
I have set up a tutorial on how to set-up a iFrame for Facebook that comes with a free design. You and your readers can check it out here. http://braginteractive.com/how-to-add-facebook-iframe-page/
You also mention that you need a remote server, I created a WrodPress Facebook theme that fits perfectly on the Facebook pages. You can manage all of the content on your Facebook page through the admin panel of WordPress. It is super easy and we will even host the page. You can check it out here. http://braginteractive.com/wordpress-to-facebook-iframe/
Thanks for sharing such good content. I will bookmark your site too. I feel that successful website optimization is based on having identified the best keywords to target.
Yes it is more challenging now for small businesses with iframes. Application FaceItPages.com makes it easy though and allows businesses to create iframe pages for free.
Interesting article. I really enjoyed it and have some thoughts.
Good post. it is really worthy for me.
wow Brad, you really made it simple for everyone!!
Brilliant thanks so much my friend
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Hello,
The connection with https does not allow application iframe non configured https to appear on the fan pages.
iframe.apps allows to create an iframe without being facebook developer and avoid to purchase and configure the SSL certificate.
The application iframe.apps (http://www.facebook.com/iframe.apps) proposes to:
– add in an iframe tab an existing web page by simply inserting the URL
– or create a new iframe tab with the HTML editor integrated
(same as what was managed Static FBML)
Your comments and remarks are welcome. They can help us evolve.
Bruno B.
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Yes, you are right but i don’t absolutely agree. I think it’s only partial right. But post is good i think.
hey Materialy, love to hear your take on this
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