Bounce Rate For Website – Stay Afloat
Bounce Rate for Websites & Landing Pages has been the topic of continuous discussion from long long time. Bounce Rate is one of the most important metrics to measure the performance of your website and actually help you to get maximum results of your traffic building efforts.
According to Susan Moskwa, Webmaster Trends Analyst at Google Webmaster “A “bounce” is when someone comes to your website and then leaves without visiting any other pages on your site. Your bounce rate is the percentage of visits to your site where the visitor bounces. A high bounce rate may indicate that users don’t find your site compelling, because they come, take a look, and leave directly. Looking at the bounce rates of different pages across your site can help you identify content that’s under-performing and point you to areas of your site that may need work. After all, it doesn’t matter how well your site ranks if most searchers are bouncing off of it as soon as they visit.”
Bounce Rate is Just a Number
You can easily get the Bounce Rate of your website or any landing page in your Google Analytics or any other analytics account you are using. However the number itself will never tell you what to do.
A high bounce rate on Campaign Landing pages could be considered fine but bad on your Website Home Page. Generally Bounce Rate anywhere less than 30% for complete website should be considered good, 30% – 50 % Average, 50-70% Needs Improvement & above 70% Bad.Besides Bounce Rate of Home Page or complete website, also consider individual pages.
According to Avinash Kaushik, the Ace Analytics Guru
- Bounce rate is a metric you’ll easily find in all web analytics tools.
- It is easy to understand, hard to misunderstand (something you can’t say for all, or even most, web analytics metrics).
- It is awesome at identifying low hanging fruit (you stress about so much, start here and you’ll easily find so much to action), try the above five tips first.
- Please don’t confuse bounce rate with exit rate, they are radically different metrics. Also: Everyone who comes to your site has to exit, almost no one who comes to your site needs to bounce!
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